Since 2010

Our story

Discover how our passion for animal welfare brought Avalon Petfood to life.

More than a shop

Avalon Petfood is much more than just a store. We are a community of passionate animal lovers who believe in making a difference in the lives of pets and their owners. With us you will not only find food, but a promise of health, happiness and well-being for your four-legged friend. Every choice we make, from carefully selected ingredients to our commitment to sustainability, is aimed at strengthening the bond between you and your pet. Because at Avalon we understand that pets are more than just animals; they are family. And we do everything for family.

Avalon Petfood symbolizes family values ​​and shared passion. Founded by two brothers with a rich background in the pet industry, our company embodies a mission to make a difference. Driven by the desire to start a revolution in dog and cat nutrition, we combine generations of knowledge and love for animals. Avalon is more than a brand; it is a family committed to the health and well-being of your pet.

The seeds for Avalon Petfood were sown from a deep-rooted belief that our beloved pets deserve better. Avalon was created with a joint vision of two brothers, resulting from years of experience in the animal world. Collaboration with experts and a listening ear for the community have led to food that not only nourishes but also enriches. Avalon stands for innovation, quality and an unwavering belief in transparency and collaboration.

The name Avalon has been carefully chosen to reflect the essence of our brand: strength and life for every dog ​​and cat. It symbolizes our commitment to high-quality nutrition that not only meets the needs of pets, but also enriches their lives. Avalon connects our motto with a visual and emotional resonance that embodies our passion and commitment for healthy, happy pets.

Avalon Pet Food

Our mission

Our mission at Avalon Petfood is clear: to enrich the life of every four-legged friend, regardless of size, age or breed. We believe the key to your pet's healthier, happier life lies in what they eat. Through a deep understanding of the unique nutritional needs of dogs and cats, we strive to provide nutrition that not only nourishes but thrives. Discover our carefully selected products or use our selection guide for tailor-made advice. Together we ensure the well-being of your beloved companion.

Our promises to your pet

Healthy food, natural and locally produced

Pure nature

Only natural ingredients for your pet's health and happiness. Pure and without artificial additives.

Vital nutrition

Formulated with veterinarians for optimal health and vitality. Nutrition that supports every aspect of well-being.

Irresistibly delicious

Flavors your pet won't be able to resist, for healthy food that feels like a treat.

Local pride

High-quality production in the Netherlands guarantees quality and freshness, with an eye for sustainability.